Keep your email copywriting as concise as possible
Emails shouldn’t take forever – especially in the beginning. Get to the point as quickly as possible, focus on your call to action, and hit SEND.
If possible, you don't want your subscribers to have to scroll when they're reading your email on a desktop or laptop. Make your emails easy to read.
4. Keep your paragraphs short – state one main idea in each paragraph
Similarly, you want each paragraph to be short and sweet. Look at the partial email above. Notice that only one paragraph is longer than one line.
Short paragraphs—even those that are just one sentence long—keep readers moving. It's like creating a quick copy lane for emails.
5. Write your email marketing copy in the other person’s voice
Second-person perspective means talking to your subscribers as if they are right in front of you. Instead of saying he and she, you speak to the person directly.
Kind of like how we're supposed to talk to you in this article.
Here is a great example to support our point:
Write your email marketing copy in the second person's voice
The email is aimed at you . Not him or her.
6. Be as personal as possible with your readers
Let's be clear here. There is such a thing as too much information.
Your email subscribers don't need to hear about your two-year-old's potty-training weakness emails.
Unless you sell something that helps with potty training, they may not want to hear about the dirt you investor database found behind the toilet the last time you cleaned the bathroom – unless you sell cleaning products.
Do you see a theme?
Feel free to tell personal anecdotes and share relatable stories, but only get deeply personal if it’s relevant to what you’re selling. Share happy stories whenever possible. Everyone loves a happy story.
Email clients allow you to personalize your emails significantly. You can use your customers' names, their company names, and more.
Personalize your emails as much as you can
With just a little code , you can send a mass email that looks like a personal email.
Just don't overdo it. Use the subscriber's name once or twice (for example, in the subject line and greeting) and the company name once or twice (for B2B marketing).
Beyond that, focus on the story you're telling, the product you're selling, or the incentive you're providing.