According to Gartner, one in five consumers in the US, UK and Germany already uses voice assistants, with more than a third of them using them at least once a day.
The more familiar we become with voice-controlled assistants and transactions, the more often we use them in our digital interactions and the less dependent we are on screens.
Tips for your content marketing strategy:
Voice assistants are increasingly being used to select and purchase products. Accordingly, marketing professionals must supplement their existing visually oriented customer interactions with voice and audio-based communication.
Would you like to learn more about audio marketing? You can find useful tips on the blogs of CMSWire (in English) and contentbird (in German).
Spoken language is becoming increasingly important for keywords
According to Gartner, voice-based search queries can reveal more details about user motivations and intentions because they are more often phrased as questions: what, why, where, when and how? Small businesses that collect and analyze this data gain a wealth of insight into customer needs.
It's very simple: If you're sitting at your laptop and want to have a coffee nearby, you might type something like "café near me" into the search bar.
If you're out for an afternoon stroll, you might instead pick up your smartphone and ask, "Hey Siri, where can I get a cup of coffee now?"
The difference is obvious – at least for Google’s search algorithms.
Investing in content marketing software allows marketing teams to conduct SEO analysis and identify the top keywords and search queries that drive prospects to their digital content, enabling them to track and predict how voice assistants will transform SEO, content marketing, and customer interactions.
SEO features of the content marketing software SEMRush (
source )
There is a lot of research on how voice search and voice assistants will change organic searches, rankings, and categorization of content in search engines. Neil Patel has a long article that goes into detail on how to best optimize content for voice search .
But even if you don't want to go into too much detail, the topic of brazil telegram data voice assistance and SEO is extremely relevant for SMEs. Small and large companies can assume that longer and spoken search queries will be made more and more frequently.
As you develop your SEO and content marketing strategy, consider how your customers talk about your industry, products and services.
Content marketing strategy tips: Invest in content marketing software with SEO features so you're prepared for SEO changes as voice assistants become more commonplace.
Data mining and analysis are changing our communication behavior
Personalize your marketing content down to the last detail
New technologies are not only changing how we search for things online, but also how companies communicate with their customers. As data analytics become more sophisticated, consumers increasingly expect a personalized brand experience.
In its research on disruptive technology trends , Gartner describes a marketing strategy known as “atomic content,” which involves creating customizable, reusable small content elements, which the concept refers to as “atoms.”