Best Practices:
Post on Instagram at least once a day.
Feel free to use a large number of hashtags (maximum 30 per post is allowed).
Use different hashtags for each post, as Instagram doesn't like it when you repeat the same list of hashtags over and over again .
strategies for content marketing
Content marketing is my specialty (and my job). It's about creating valuable and relevant content that is then shared in the form of videos, blog articles or social media posts.
There are a lot of options available to you to reach out to potential attendees and convince them to attend your event. Your content should offer them added value, for example in the form of guides or resource lists, and be thematically relevant to the event.
But it's not enough to just write a few blog articles and expect to get a lot of registrations straight away. Just because content is there doesn't mean it will be found. An effective content marketing strategy requires perseverance and continuous optimization.
Work on search engine optimization (SEO)
While it's great when prospects find your content through social media, relying on Facebook and Twitter is becoming less and less effective given the frequent algorithm changes, so you should also make sure your event appears in search engine results.
The keyword here is SEO.
There is an endless amount that could be written on this topic, but in summary, it is important to follow these 5 recommendations:
Produce new content regularly. Whether it's blog articles or YouTube videos, regular publications are important. They show Google that you are a reliable and up-to-date source of information, which leads to a higher ranking. Once, twice or three times a week? It's up to you, but create a schedule to ensure regularity so your audience knows when to expect new content.
Stay on topic. Google uses web crawlers to analyze content, match it with the title, and make sure the content does what it promises. If it doesn't, your content will be rated lower and will slide down in search results.
Research keywords. Keywords with high search volume and low competition are crucial for a good Google ranking, but they must also fit your content. Tools such as Google's Keyword Planner or io can be helpful in finding the right keywords .
Use internal links. Link to other content on your website or channel to reduce bounce rate (this is the number of visitors who visit just one page of your website and then leave). The more time a person spends on your website, the higher the likelihood of a conversion (in this case, registering for your event).
Take advantage of guest post opportunities. It's important to maintain relationships with other vendors relevant to your event. Guest posts are a great way to simultaneously raise awareness of your event and generate traffic to your website. The more visible you are, the larger the pool of potential attendees. High-quality guest posts and appropriate references to your website also tell Google that your content is useful and relevant.
8. Determine the technical requirements
Tools - Event Planning
Hardly any successful event these days can take place without good technology. You know that very well. Your team knows that too. But what exactly is that in your case?
The following three types of technology and software are essential for most events. We've rounded out our list with a few options to try out.
registration software
Once potential attendees discover your event, they need to be able to sign up. You'll need a sign-up box on your website and a data collection system to manage all registrations.
Event management software typically offers registration features, but if your software doesn't, you'll need separate attendee registration software.
The top-rated solutions in Capterra's Registration Software Directory include (each with a 4.5 or 5-star rating and at least 50 user reviews)
Configio , VBO Tickets , Arlo Training and Event Software , Ticket Tailor and RegFox .
audio and video technology
Your participants want to be informed and entertained throughout the entire cambodia telegram data event – and this requires the appropriate equipment.
microphones
projectors
speakers
sound control panel
interpreting booths
Light
If you don't have everything you need yourself, ask the venue what they can provide. Otherwise, there is always the option of renting event equipment from local suppliers.
means of communication
No large event can be planned without smooth communication. The necessary equipment does not have to be expensive (or cost anything at all).
Chat tools like
Slack or Google Hangouts can be easily installed as an app and are ideal as a communication platform for event planning.
If money is no object, you can look for local suppliers of radios and headsets.