You can also add extensions manually or import existing extensions from a file.
PPC Campaigns - Extensions
Other useful extensions for ads are:
Price.
Opinions.
Address.
Link to the app.
Message.
Tip: Google can now automatically create and display ad extensions when its algorithm understands that an automated extension can improve an ad's performance.
Currently, there are seven types of automated extensions:
Automated call extensions
Automated message extensions
Dynamic Sitelink Extensions
Dynamic extensions of structured results
Automatic localization extensions
Dynamic Notification Extensions
You can check out Google Ads Help if you want to learn more about extensions and how they work.
Keyword Research: Cleaning Up Negative Keywords
Managing negative keywords has always been a challenge, but lately it requires even more care.
There are basically two problems when it comes to negative keywords:
One: you're using them where you shouldn't and you're poland phone number list losing traffic.
Two: You're not using them where they should be and you're losing money.
The first case is very simple but popular.
You hadn't sold tandem bikes for years and had the word "tandem" on your negative list.
So, you started selling again but your PPC specialist forgot to remove the word from the negatives and now you don't understand why you're not getting any traffic for this keyword.
Seller Rating Extensions
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