Sense of sight - sensory marketing

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You probably have graphic materials, such as a logo, leaflet, business card or folder. In addition to the color scheme and graphic style, the shapes of the paper itself are important, as well as the texture of the paper, weight/lightness, flexibility and size. Your potential customer may have different feelings when touching the business card .

Sight is the most commonly used sense in advertising. Color, form, and graphic style have a huge impact on how a brand is perceived. Color not only gives expression, but can also affect the perception of quality. For example, blue is associated with trust and peace, which is why banks often use it in their advertising materials.

It is worth paying attention to the colors of promotional australia telegram data materials to not only attract attention, but also build the right brand image.

In practice, the proper use of the sense of sight in marketing communication can be the key to a brand's success. As an example, the recent, gigantic increase in the popularity of video materials, which have completely dominated content in other formats.

What is behind the success of video content?

First of all, their unimaginably easier assimilation in relation to text materials. Research shows that:

90% of the information transmitted to the brain is visual,
the human mind is able to remember up to 95% of the information contained in video content, while in the case of text content this value drops to only 10%,
visual content is processed by our brains 60,000 times faster than text content,
40% of people respond much better to visual content than text.