Native advertising is often used in movies or viral videos: characters can eat certain food, use a smartphone or a car of a famous brand.
Native advertising does not have an open product demonstration and direct calls to action. It is quite complex to implement, but very effective in channels with your target audience.
The so-called product placement is based on the same principle. The only difference is that in native advertising you need to make a note that this is an advertising integration, but in the case of product placement - no.
Video Marketing
This is the creation and distribution of video content to engage your audience. Content can include product demonstrations, training on topics important to real users, interviews with experts, and more. The main thing is czech republic phone number list that these videos are useful and interesting to your potential customers.
You can distribute such content, including:
on video hosting sites (Youtube);
in social networks - post in groups, publish reels and stories;
Short videos are well suited for promotion to a young audience, which is characterized by clip-based thinking. Long videos and expert content will be in demand among more mature users.
Partnership
These are collaborations with other companies that are not your direct competitors, but have a similar audience. Joint promotion allows you to exchange contacts of potential clients and inform people about each other's products and new products.
send links to videos via email, etc.
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