Adopt complementary colors

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Garoa’s homepage uses a creamy color palette to create mood, while also taking advantage of negative space. The result is that your eyes are drawn to the introductory content of the “fall skincare” section in the center, rather than the less important parts.

Be sure to take advantage of white space to show hierarchy on your own website .

3. Pages should be coherent, but attractive
When you read brand names like “Cadbury,” “Hershey's,” or “Nike,” chances are that visions of their logos, fonts, and design styles immediately come to mind. That's the power of consistent branding.

When designing your website, create pages with consistent elements to give your brand a clear visual identity. That means:

Use the same fonts , styles and colors in the headers
Maintain the same spaces between visual elements between pages
Use color palettes instead of random colors
Establish design guidelines for long-form content, such as news and blog posts
Use one website template for all pages
Consistent pages don't have to look completely uniform. Instead, you can balance consistency and engagement by mixing up elements.

For example, you can use different fonts and colors for H1, H2, and H3 headings. Or you can modify the layout of different types of pages to mix things up.

4.
Complementary colors are color pairs that you can mix india whatsapp number datawithout making your design look overwhelming and ugly.

The way colors are displayed on a screen follows the Red, Green, and Blue (RGB) color model rather than the Cyan, Magenta, Yellow, and Black (CMYK) model used in printing. Painters also often use the Red-Yellow-Blue (RYB) color model which considers complementary colors to be red-green, blue-orange, and yellow-purple.

Regardless of which model you prefer, using complementary colors achieves a similar purpose as black and white. Complementary colors provide emphasis and create a clear visual identity for your brand.

You can see this on the Swab The World website.

In the screenshot below, the blood cancer charity uses green and shades of magenta. These colours change to other complementary colour combinations when you visit different sections of the website (although all colours have a similar saturation, so the branding remains consistent).