Five seconds and will not feel comfortable

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This has several effects on the development of our SEO strategies.

To begin with, we have to take into account that smartphone users will not be willing to scroll much, so clicks are concentrated in the first positions.

Striving for top rankings is even more important because sometimes the first page isn't enough.

Similarly, smartphone users are more “impatient” and the bounce rate is even higher than on other devices.

They will abandon the page if the response time is longer than if it takes more than 2 seconds to load.

This has meant that improvements have had to be made both to the code of our websites and to the server, and not only because of Google, but also because many websites live off of sales and not visits.

Should we optimize our smartphone version and have an AMP (Accelerated Mobile Pages) version?

The truth is that I don't think this is necessary in all cases.

First of all, because depending on the CMS, adapting to bulgaria phone number list AMP is more complex than it seems if we want to leave everything perfect.

As I have been able to verify with some clients (I have no studies) they do not generate conversions although they do generate traffic.

Although perhaps the most differentiating point of SEO for smartphones is voice searches.

A growing trend that could account for 50% of searches in 2020 .

The keys?

Its simplicity, convenience and speed.

This means that we have to work on a keyword strategy in two lines: defining very well what the focus of our keyword is but supporting it with “long tails” and intentionality that lead the user and Google to the main URL.