Rapid growth of brand awareness.

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Joywtome231
Posts: 627
Joined: Sun Dec 22, 2024 3:59 am

Rapid growth of brand awareness.

Post by Joywtome231 »

You can quickly expand your market presence.
Savings on salaries for sales department employees.
Flaws:

It is easy to lose control of the market if a dealer starts working with competitors.
Affiliate channel
This sales channel involves cooperation with companies that are not competitors but have a common target audience.

Example: A computer hardware manufacturer and a software developer offer integrated solutions.

Advantages:

It's easy to find partners.
Mutual promotion of products increases sales.
Flaws:

Companies should have a good knowledge of their partners' products.
Retail sales channel
The company distributes its own products through established retail outlets to reach a wide audience.

Examples: A clothing manufacturer places its collections in large shopping centers.

Advantages:

Wide audience reach.
Flaws:

It is necessary to meet the strict requirements of retail chains in terms of product range and logistics.
Passive sales channels
In passive sales channels, the initiative to purchase usually comes from the brazil phone number list client. However, the company actively participates in this process: it launches advertising, holds promotions and arranges sales. Passive sales channels include:

Word of mouth
When customers are satisfied with a product or service, they often share their impressions with friends and acquaintances. They may be inspired by unique advertising or positive personal experience using the product.

Examples: A customer shares a photo of a product's unique packaging on social media, which attracts users' attention to the store.
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