Why is emotional marketing important?

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What if instead of focusing on the news (what we want to say) we focused on the communication itself of the newsletter (what our clients need from us)?

In January, I relaunched my personal newsletter ( annhandley.com/newsletter ) as a way to speak directly to my audience.

This action taught me a lot about what works and what doesn’t in content and marketing, because I believe that the best email newsletters are also a kind of proxy for doing better marketing in 2019.Emotional marketing appeals to the consumer's feelings and sensations in order to create an emotional bond with the brand.

This sales strategy seeks to connect with people and make them feel that the brand is close to them, even their own. Its objective is for consumers to identify with the brand's personality and behavior, triggering an emotional reaction (usually positive).

Emotional marketing can be used to mobilize people to purchase a product or service, to attract new customers or to retain existing ones.

But what role do emotions play in all this? Why are they so important in marketing?

I'll tell you.


When we analyze user behavior on social networks, the kenya phone number list first thing we usually do is observe the number of conversations on a specific topic.

We track what is being said about our products/services and our brand, as well as any positive or negative comments that may exist.

But to conduct a deeper analysis of how your audience behaves, it is necessary to go a little further and qualitatively analyze the emotions and implicit feelings that users feel when they share their opinions online.