Site architecture overview

[kexej28769@nongnue]

On full site overhauls, not all UX decisions can always be backed up by data and many decisions will have to be based on best practices, past experience, and “gut feel,” so involving UX/CRO experts early on can pay dividends later.

Site migrations are often a great opportunity armenia number data improve the architecture of your site. In other words, you have a great opportunity to reorganize your keyword-targeted content and maximize its search traffic potential. Performing extensive keyword research will help identify the best possible category and subcategory pages so that users and search engines can reach any page on the site within a few clicks - the fewer, the better, so that you don't end up with a ranking that's too deep.

Identifying new keywords with appropriate traffic potential and mapping them to new landing pages can make a big difference in a site’s organic traffic levels. On the other hand, improving site architecture needs to be done thoughtfully. This can cause problems if important pages are too deep into the new site architecture or if there are too many similar pages for the same keywords. Some of the most successful site migrations are those that allocate significant resources to improving the site architecture.

Metadata and copy review