Are the brand's actions aligned with the larger goals?

[kexej28769@nongnue]

Their current setup sends logins to a subdomain that does not contain GA code (because it is used strictly as a portal to the actual application).

This helped explain some of the organic traffic losses, but knowing that this client had redesigned the website, I wanted to make sure that all redirects were done correctly. Regardless of whether your traffic changed or not, if you have recently redesigned the website where you are changing URLs, it is smart to look at your top organic landing pages before the redesign and double-check to make sure they are redirecting to the correct pages.

While this helped explain some of the traffic australia number data , the next thing we looked at was the on-page metrics to see if we could spot any obvious tracking issues.

Comparing on-page engagement metrics
Looking at keyword rankings and organic landing pages provided some insight into the loss of organic traffic, but it was nothing conclusive. Because of this, I moved on to on-page metrics for more clarity. As a disclaimer, when I talk about on-page metrics, I’m talking about bounce rate, page views, average page views per session, and time on site.

Looking at the same top organic pages, I compared engagement metrics on the page.


While overall engagement metrics changed slightly, the biggest and most interesting discrepancy I saw was in the bounce rates of the homepage and the Get Started page.