Products/Services
Then the last thing is products/services. So we'll take each product and service and group them together. One of the cool things about STAT is that you can do something called smart tags. So we can say we can find every keyword that has the word "best" in it and put it together. Then if we ever add more keywords later, that also have the word "best", they automatically go into that keyword group. This is really useful, especially if you're adding a lot of keywords over time. I recommend starting by organizing some ideas that make sense.
You can just import everything that your client is brazil number data for, and you can just take a look at all these different keyword views. But the problem is that when you’re looking at this big set of keywords, there’s so much data, that a lot of useful stuff can get lost in the noise. By breaking it down to a really small level, you can start to understand that search for that specific type of term and how you fit in with your competition.
So put this thing in STAT, give it a little while, let it collect some data, and then you get into the good stuff, which is SERP features. I'm just covering a little bit of what STAT does. Again, they didn't pay me for this. But there's a lot of other stuff that goes on here. My personal favorite part is SERP features.
Overall and what features are increasing/decreasing for you?
So what I like here is that in SERP features it will tell you which features are increasing and decreasing overall and then which features are increasing and decreasing for you.
A deep dive into SERP features
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