You see, it is not just about the product, i.e. the apartment, but about all the factors that influence the value of the product.
When you put all the factors together, it's called the offer.
Build a good product, but build an even better offer with that product or service.
In the case of an apartment, this would be, for example, a better location, caretaker service, property management, a shopping service, security or even parking spaces.
Here's a general usa phone number list formula for how to make a damn good offer that people are happy to pay money for:
Result x probability – price and all that divided by time.
This will give you the score for your offer.
For example, the result is:
Get a muscular body and look like Thor.
We multiply that by the probability , so what increases the probability of this outcome occurring?
For example, scientific research is behind it.
You get 1:1 Zoom calls.
You will receive a customized nutrition plan.
And you even get a free gym membership in your area for a year.
Minus the price and divide that by the time.
So how long it takes.
Let's say 6 months .
The complete transformation, but only two weeks until you see the first results.
First you multiply the result by the probability, divide it by the time and then minus the price.
If the price here is €10,000 , then the score of the offer goes down significantly.
If the price is only €100 , people think:
“Wow, the offer is better then.”
But 100 €, that lowers the credibility.
The gym membership alone would be €600 a year.
Therefore, the price would be more towards 2,500€ , 1,000 € or 1,500€.
By the way, while we are at it:
What exactly does your offer to your target group actually look like?
Feel free to write it in the comments.
(Reading tip: Improve your writing style with these 5 exercises)
Using this formula, you can also see how you can improve your offer.
For example, you can increase the result by saying: