Really focus on your customers

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If we add to this the fact that interaction can occur at any time and through a series of rather diversified channels , we can understand how essential it is for every company to adapt to the information needs of consumers in order to survive in the market. All companies have the obligation to try to be present in the ZMOT.

They must be able not only to be found by the potential customer, but amazon data also to provide sufficiently exhaustive and pertinent answers to the doubts that he expresses. The real question is: how to do it? It is certainly important to be present on all standard channels (such as the Internet), but it is even more important to offer those who intend to contact you, because their request has not been answered, an alternative tool, more functional and direct than the infinite world of the web can be.


This is essential because many times people have very specific needs , so it would be unthinkable to address all cases in a preventive manner and provide the relevant information. Other times, however, the real added value is not represented by the information itself, but by the way in which it is acquired, by the human contact with the interlocutor , by the greater trust that inevitably follows from it.