A loyalty program adds value to your existing marketing strategies and contributes to your overall business growth. Ecommerce brands with a loyalty program are set up for success by offering meaningful rewards to their customers, in exchange for their loyalty.
Loyalty programs offer a way to retain customers, reduce churn rates, and increase customers’ average order value. After one purchase, a customer has a 27% chance of returning to your store. If you can get that customer back to your store for a second or third purchase, the percentage increases by a 54% chance of making another purchase.
To create this loyalty india phone number list loop and engage customers to come back again and again, brands have gotten creative with their loyalty programs. Brands are using their loyalty program as an event-based marketing tool, tying only points to specific products, offering a product as a reward that can’t be purchased, or running special campaigns that allow customers to earn double the points during select timeframes.
Bonus points events
It’s no secret the value of repeat customers. They are what build your brand community and provide loyalty. Repeat customers are nine times more likeluniquenvert than first-time shoppers. One way to lock in customers for repeat purchases is through bonus points events and redemption campaigns.
You offer double the points a customer can earn during a specific timeframe. For example, you can offer 2x the points on all purchases for a single weekend or your brand’s birthday. Customers are incentivized to shop and earn more points, maximizing their reward balance, which can be spent on a second purchase. Using this as an event-based marketing strategy is great for brands that can not offer large discounts. It’s also a great way to get shoppers in during slow seasons for retail.