Content marketing is based on the creation, distribution and promotion of high value-added content. A true star of digital strategies, content marketing is essential to successfully capture an audience on the web. How to create a content marketing strategy? Here are the main steps.
What is a content marketing strategy?
The strategy ofcontent marketingconsists of producing content in a targeted and planned manner that meets the information needs of Internet users and potential customers of a company.
Content marketing and inbound marketing are closely linked. Inbound marketing is defined as the set of strategic means that aim to attract, convert and retain through relevant and quality content. Indeed, it encompasses the entire customer conversion process, from the first contact to the purchase.
The content marketing strategy is therefore a cog in the usa mobile database wheel of inbound marketing. It is its main means of conquest.
However, it is not just about targeting people looking for solutions, you also need to maintain the relationship with your customers. In this case, you need to make creative, unique and fun content that encourages participation, in order to make an impression.
In a B2B context, content creation is directly related to your area of expertise. The goal is to build a relationship and continually nurture it to have a fairly high return on investment.
The B2C content marketing strategy, on the other hand, focuses on useful and pleasant-to-read content. A little more individualized, they meet the need for quick and one-off solutions.
Editorial content and its support depend on your audience, your activity, and especially your objectives. How to set up a content marketing strategy ?
7 Steps to Developing Your Content Marketing Strategy
As with any marketing strategy , it is important to establish an action plan that includes your marketing actions and editorial projects . Here are 7 key steps to successfully implement your content marketing strategy.