It's not like they're pushing ads over and over again.

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For brand awareness purposes, the default setting is to reach your target audience up to two times over a five-day period .


Facebook's analysis of hundreds of brand campaigns found that the longer people look at an ad, the more likely it is to be remembered.



This goes beyond just encouraging users to visit your site from the ad; if there is no awareness of your brand in the first place, users will simply skip over your ad.



Therefore, "increasing brand awareness" is an effective method of advertising delivery.

Consider the purpose based on the action you want people to take when they see your ad
When setting up Facebook ads, you set an “objective. ”



The objective is selected as the action you would like india cell phone number list people to take when they see your ad, such as visiting your website, visiting your store in person, making a purchase, clicking a "Like" or similar.



The objectives currently available for Facebook advertising are divided into three steps: awareness, consideration, and conversion.

Depending on the purpose you select, the items and format to be set may change.

Conversion refers to the action you want people to take when they see your ad , such as visiting your website, registering as a member, downloading materials, or making a purchase.

What is the best ad delivery order?
When brand awareness is low, increasing brand awareness, as the name suggests, aims to increase brand recognition, but it is difficult to run advertisements on social media that aim to increase conversions or pageviews from the start .



As a result, you may not get the results you expected.



In that case, we recommend that you first increase your brand awareness with "Increase Brand Awareness" and then switch to traffic ads.