Advertising in Yandex and Google

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Contextual advertising will guarantee that a link to a dental clinic's website will be shown on the first page of search results. It is necessary to take into account the high competition in the dental market - such advertising will be very expensive. However, a well-configured campaign for low-frequency queries can give a good result quite quickly. The main thing is to carefully consider the content of the landing pages to which the ads will lead.

Posting on a medical aggregator or dental portal
A good help for promoting dentistry. Such portals are visited by clients who are 100% focused on dental treatment. The main advantage of this type of marketing is that such portals are usually at the top of search results, along with directories and the largest network clinics.

Posting information about your clinic and doctors on australia number data aggregator sites like Startsmile.ru provides an additional influx of patients and increases the recognition of your company.

Integrated Marketing
Offline methods of promoting dental services should not be ignored. Advertising on radio, TV, billboards will not only increase the audience reach, but also make “meetings” with your brand more frequent.

Great deals, exclusive services, unique equipment - it makes sense to talk about all this not only on the Internet. True, this requires quite large advertising budgets. If you do not have them, then it is wiser to give preference to advertising and promotion on the Internet.

Clinic Administrator
Clinic Administrator

One of the most dangerous mistakes in dental management is the lack of attention to the quality of the work of administrators. It is at their level that the most significant losses of patients occur.

The administrator is the "face" of the clinic, the "clothes" by which a person "meets" the dentistry. Unlike the dentist, the administrator has no direct motivation to attract clients . But he is the first one to meet the patient.

Training an administrator in sales is one of the most important elements of dental marketing. It is not enough to bring a person to the clinic - you need to please him from the very beginning. Then it will be easier for the doctor to find a common language with the patient and sell him treatment.