For a company, it is important to be able to renew its portfolio of prospects in order to acquire new customers and thus improve or stabilize its turnover.
For this, a website is a toolmartechvaluable because it allows you to find new prospects as well as convert them into customers through different marketing techniques. The goal is then to attract visitors to a landing page (see our article onlanding pages) so that they can identify themselves.
What are the different channels of a lead generation campaign?
lead generation channels
Different lead generation channels can be used to drive to the landing page.
What are the incentives to generate leads?
For a customer to agree to give personal peru mobile database information, he must be able to see a certain advantage in giving this information. That is to say: an acquisition of knowledge, a reduction, a promotion, an invitation, a gift etc.
To be able to give this benefit to the visitors of the site, there are different tools:
Competitions: in exchange for their information, visitors, if drawn, will be able to win a gift.
Advertgame: in exchange for their information, the visitor will be able to have fun through an online game.
Affiliation: this is a marketing technique that allows you to distribute your product offering on partner sites in order to attract new prospects.
By downloading content, in exchange for personal information, the visitor can acquire knowledge.
Co-registration
Sponsorship, the visitor uses his contacts by registering them on your site, in return, there must be a bonus like a reduction, a gift…
This is a technique for collecting email addresses. When the Internet user registers for a newsletter, for example, the website also offers to register with partners.
All of these methods will allow you to find new prospects through your website.
All that remains is to convert these prospects into customers using CRM software or marketing automation. In fact, only 3% of your prospects will contact you directly.
Some tips to convert your prospects into customers
Assign your visitors to salespeople so that they can contact them to find out their needs and expectations.