Able to reach a wide range of potential customers

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By improving the quality of your native ad content, you can expect it to blend in with social media feeds and spread .

This allows you to improve the accuracy of your targeting and reach a wider range of potential customers, including those who are not familiar with your products or services.

Users can easily notice it even on a small screen
Because smartphone screens are smaller than PC screens, the cambodia number data amount of information that can be displayed is limited. As a result, ads viewed on a PC often do not appear on a smartphone, or are displayed at the bottom of the page, making them easy to miss when viewing on a smartphone only.

However, by using native ads, they are displayed naturally as part of the site's content, making them more noticeable to users on smartphones , which can lead to higher click-through rates.

Disadvantages of Native Advertising
It takes time to create and produce results.
Native advertising requires content to be created to suit the characteristics of the medium in which it is being published .

While regular banner ads and display ads can be created in a relatively short amount of time once images and copy are prepared, creating native ads in article or video format requires time and resources to create the content.

Furthermore, because native ads are displayed in a natural way, it is difficult for viewers to realize that they are your company's ads, and it takes time for them to be effective.

Risks of declining reliability and how to prevent them
If a user clicks on an ad without realizing it, there is a risk that the content they clicked on will be different from what they expected, which could damage their trust in the ad .

Native ads look and feel very similar to regular content, making it hard for users to recognize them as ads. While this may seem like a strength, it can also cause problems in the user experience.

If a user clicks on an article that they are interested in, but it turns out to be an advertisement for a specific product or service, they may feel deceived. If this situation continues, it can erode users' trust and increase the risk of them having a negative impression of your brand.