Telegram is becoming a confident competitor to traditional media and other sources of information. In order to comprehensively manage a brand's reputation in the information field, PR specialists need to start working with the messenger as a full-fledged social media. We tell you how to integrate monitoring of Telegram channels into a brand's PR strategy.
Almost a quarter of Russians get their news primarily from Telegram channels. Among young people aged 18–24, this figure has reached 43%: only social networks are more popular, and some already include Telegram among them. In order to comprehensively manage a brand’s reputation in the information field, PR specialists need to include the messenger in the brand’s comprehensive strategy. This way, they can conduct a more accurate analysis of the information field, establish contact with the audience, and even generate leads.
Why do you need to monitor telegram channels?
Regardless of whether a brand publishes content in Telegram honduras mobile database channels or not, PR specialists should monitor Telegram channels. We have collected the main arguments "for".
Understanding the target audience
A PR service can quickly find out the audience's opinion about a brand or product by tracking mentions in Telegram channels. It is especially effective to study chats where users share their experiences, pain points, and interests. Thus, the communications agency RQ agency found new platforms for promoting a Russian manufacturer of motor oils in the CIS markets (taxi driver and carrier chats) thanks to monitoring the audience in social media.
Case "Scaling a business with the help of reputation marketing", RQ agency website
Case Study: Scaling a Business with Reputation Marketing, websiteRQ agency
Competitor Analysis
Competitor analysis can be supplemented with information from branded Telegram channels or news publics. In Telegram, you will learn about the latest events faster than in the media, you will be able to fully evaluate the positioning and content strategy of competitors, and also select new channels for collaboration with opinion leaders. In addition, unlike competitor analysis in the media, which often comes down to the number of mentions and audience reach, Telegram analytics allows you to evaluate publications by the level of engagement.