In Russia, business reputation is protected under Article 152 of the Civil Code of the Russian Federation. You can defend your rights in court if negative information about your organization is a lie, slander, or libel, and is distributed to a wide audience. Of course, in such situations, it is worth enlisting the support of lawyers.
It is important to remember that the court works against slander, and PR works against private unpleasant opinions. But if the press service finds ways to widely cover the court decision in favor of the company in the media, this will help restore the business reputation.
Working with reputation
Evaluation and protection of business reputation is a complex process that includes:
Regular monitoring alone will not always help to track down the primary source of a brand's negative reputation. It is better to conduct a long-term analysis for specific individuals, for example, top managers, ask mexico mobile database for an unloading of the most notable negative publications and analyze what was the root cause of their appearance - a business slump or an order from unscrupulous competitors? For example, the Reputation Institute annually assesses the business reputation of 200 major international and Russian companies. Thus, in 2022, the owners of the best reputations among domestic organizations were Yandex, NSPK (Mir payment system) and S7 airline. And among international companies - Samsung, Bosch and Toyota.
2. Interviews with stakeholders
Obtaining the opinion of partners, investors, clients and employees of the company about the business is one of the working methods of assessing the business reputation of the organization. By the way, the opinion about the company can also be requested from journalists - such work is called a media audit. Most often, as a result, it is possible to identify the weak points of the brand and build a new communication model.
3. Analysis of customer feedback
And the analysis of customer opinions and feedback about the company also helps to assess its business reputation. The methods of obtaining them can be different: surveys and questionnaires on the website or in social networks, analysis of comments under posts, telephone calls, e-mail newsletters. This is necessary to understand the expectations and experience of customers.
It is advisable to automate this process. A reputation audit and setting up alerts with risky mentions from SKAN can help you with this. A reputation audit will help give an objective assessment of business reputation, understand how the organization is seen today, and where it is worth adding activity. Alerts by keywords allow you to respond more quickly to negativity, information leaks, or the development of any conflict from a pre-formed list of risks.