It’s that time of year again—the one we all love and hate simultaneously.
You have probably read enough BFCM guides to turn you blue in the face. This guide is NOT going to be riddled with lots of stats that are irrelevant to your business. This guide will give you a straightforward checklist to ensure you make the most of this Black Friday Cyber Monday.
The Top 4 Things To Keep In Mind
There are four critical things to keep in mind this season:
Everyone is shopping cayman islands mobile database on their phones
It would be best if you made your discounts count
Your past customers are THE most important people to pay attention to
And lastly, you have many, many channels to reach them
Mobile First
It might not come as a surprise, but mobile shopping hit a record high of 55% of online sales last year during Thanksgiving, reported Adobe Analytics. As a result, it’s an absolute must to stress test your website from the lens of the mobile experience. With that said, the prominence of mobile varies throughout the BFCM week. Last year, there was a drop to 43% on Cyber Monday as people went back to work and shopping on a desktop. Ensure you have tested everything from pop-ups to discount code stacking to the checkout page. Twice.