For example, MegaFon recently had a bright news item — the company filmed a science fiction animated series called Eva, and company representatives actively commented on it. To see the media effect of the news item, in SKAN you can compare the total number of mentions of the news item and the citation of MegaFon representatives (the context "Direct speech" is set for the object "MegaFon"):
The more precise the search settings, the more relevant the results and analytics will be.
The more precise the search settings, the more relevant the results and analytics will be.
Based on the search results, SCAN creates a graph that compares the total number of mentions of the news item with the number of publications that cited MegaFon:
SCAN also makes it possible to compare the citation rates of MegaFon experts with the same rates of competitors. To do this, you need to set up a comparison in the context of Direct Speech for a certain period of time:
We set the search for market players of interest
We set the search for market players of interest
The diagram clearly demonstrates how effective the work of Megafon’s PR team was:
This schedule is just begging to be included paraguay mobile database in a report to management!
This schedule is just begging to be included in a report to management!
Fix Price: We convey peace of mind to customers and the company's reliability to potential employees
Ekaterina Goncharova,
PR Director
Fix Price is the largest in Russia and the world's leading chain of low fixed price stores.
How did the company's PR service operate in 2022?
During the busiest months of 2022, Fix Price's PR team set itself the goal of preserving the company's main value proposition - all the necessary goods for any family in one place at attractive prices. The proposition was supported by news that there were stocks, deliveries were in progress, and prices were under control; this message conveyed confidence to buyers and investors. As a result, Fix Price opened 759 new stores across the country in a year - even more than planned at the beginning of the year.
During the first six months of the crisis, the PR department took a short break from media promotion of the company's representatives. They did not want to distract specialists from their operational activities, since various departments of the company needed to rethink old strategies in a short time. At that time, it was more important for the business that, for example, the logistics director figured out how to bring containers from blocked Europe than to give expert comments to the media.
There were no layoffs, the PR team remained in full force – its work simply adapted to the new conditions.