It does not depend on installation

[israt9623525]

By accepting, the website installs a cookie in the visitor's browser that allows tracking their behavior. In “first party data” it is the website that is interested in collecting the data to track the visitor’s behavior and it does so by installing a code, colloquially called a “cookie” in the browser of the visitor’s computer. In a way, they force the visitor to accept it, otherwise, they cannot navigate the site. In short, first data is the information obtained through the use of cookies inserted by the owner of the website in the browser of the visitor's computer.


Zero party data is different because here netherlands whatsapp number data it is the user who is interested in providing their data in order to have a better experience and for that reason they provide data voluntarily, with the expectation that their browsing experience and the information shown to them will be aligned with their interests, needs and tastes. of a cookie, but on the data that the visitor proactively provides. In short, zero party data is the data that we as companies or agencies collect directly from the user when he or she gives their authorization and provides it voluntarily and proactively and not as a result of the installation of a cookie in their browser.