This will help you to pinpoint where you can make improvements across key metrics, including click-through rate, conversion rate, cost per 1,000 impressions, cost per click, and cost per conversion.
Let’s pretend that you sell custom-made t-shirts. That makes you an apparel retailer. But is your business model anything like that of a high-end luxury dressmaker? Or a mass fast fashion clothes seller?
We don’t think so—and because we don’t, with our benchmarking tool you’ll compare individual apples to individual apples rather than finland mobile database individual apples to shiploads of oranges. That’s not something you can get in an ads manager, which would have you comparing yourself to all other apparel retailers.
Benchmarks data is currently available for ad performance only on Meta, but watch this space—we are continually adding features based on Shopify’s capabilities and ecosystem insights that make the experience even more powerful.
Lower your customer acquisition costs
When you use Shopify Audiences, you can decrease customer acquisition costs by up to 50%.
Audiences mobile shot
One company that has significantly lowered its cost of acquisition while dramatically scaling its business is Nathan James, a globally distributed ecommerce brand that designs, engineers, and manufactures easy-to-assemble, on-trend, affordable furniture. Since launching in 2017 with a few barstools, the company has seen great success with product placement in prominent retailers such as Home Depot and Walmart.