Tim made two promises to himself when Bandit launched: “I was never going to push the product on anyone. And I wasn’t going to take out a paid ad for the first year.”
New Yorkers are bombarded with advertisements, and Tim wanted the brand to have the independent spirit that New Yorkers respected and identified with.
Nick and Tim believe an guatemala mobile database organic foundation is key for building a long-lasting, impactful brand. That’s why Bandit focused first on word-of-mouth advertising. “It’s actually a lot scarier to try to build an iconic brand than to try to build a marketing funnel,” Nick says. “Building all of these emotional connections in person doesn’t pay off immediately.”
Nick and Tim say founders need to continue adding value to the community and creating different touchpoints with their consumers. Eventually, the emotional connections will lead to sales, but more importantly, the brand will be known for its contributions to the community.
Content that showcases reality
Building a running brand meant baking in the real experience of the people who run. “We’re really good at Bandit at taking the mundane moments of running and showing you actually how special and lovely and elegant and fun they are,” Tim says. For example, Bandit made a video of a runner gearing up for a cold morning run into a captivating dance sequence.
Even the grittier, nastier side of running makes an appearance. “I think showing that other side of it and coming back to reality is really powerful and something that brands across various industries can do,” Tim says, citing the opportunities for brands to connect with their customers through more relatable content and ad creative.