f you’re marketing an ecommerce business, the end-of-year holiday season may include your most significant, targeted campaigns of the year. And that’s not likely to change as consumers shift more of their holiday shopping online, giving ecommerce an increasingly big piece of the holiday sales pie.
Even still, holiday marketing efforts extend beyond the end of the year. There are niche events, holidays, celebrations, or observances that may resonate with current or potential consumers happening every day. Read on to get a selection of key dates and tips for building your holiday marketing calendar.
Table of contents
What is a holiday iceland mobile database marketing calendar?
Why build a holiday marketing calendar?
Notable dates to inspire your holiday marketing calendar
Tips for creating a holiday marketing calendar
Holiday marketing calendar FAQ
What is a holiday marketing calendar?
A holiday marketing calendar is a tool for planning and executing holiday marketing campaigns. Seasonal or holiday marketing involves deploying campaigns and using tactics and channels to promote a brand, product, or service around specific holidays, seasons, or events.
It is a curated list of holidays and occasions relevant to your business and your customers, mapped out in an annual marketing calendar. This tool can be used to plan each campaign’s promotions, content, channels, and duration.