This leads to a consumer trend towards sustainable products and eco-friendly packaging. 4. Influence from online communities and celebrities Alpha is often inspired by YouTube and TikTok influencers rather than traditional advertising. According to Kids Insights, 42% of kids under 12 in the US say they’re likely to buy a product because it appeared in a video of someone they follow.
Generation Alpha Approach Strategy 1. Harness the power of multimedia content As Alphas consume online content daily, businesses need to invest in short videos, eye-catching graphics, and educational content that mixes entertainment. Ad campaigns should appear on YouTube Kids or TikTok, using simple but engaging language.
2. Personalize products and services Use Big greece telegram data Data and AI to analyze user behavior, thereby creating products and services suitable for each target group. For example, learning apps like Duolingo Kids leverage AI to adjust the difficulty of lessons based on each user's progress.
3. Conveying a sustainable message Build a socially responsible brand image. or use environmentally friendly materials to create goodwill with parents and Generation Alpha. 4. Enhance interactive experiences through technology Use AR/VR technology to create fun experiences.
For example, IKEA has an AR app that allows users to “try on” furniture in their living space, which is also a way to attract children’s curiosity. 5. Create an online community Build communities where Alpha can interact and share experiences.