our client has been a supplier of low-energy wooden buildings

[suchona.kani.z]

Based on a reference, enthusiastic founders of a start-up came to us with 250,000 CZK saved up. They wanted to use it to develop a website and a practical application that would help cyclists on the road. They based their decision to start a business on great enthusiasm and demand from their close cycling community. They were absolutely sure of the business potential of their idea.

We have a little less . We managed to convince them to first invest 10% of the target amount in a thorough input study combined with user testing. And we made sure to do it.

Thanks to this, we found that:
their plans have a payback period of 15 years or…
they need 1,000,000 CZK for the first year of marketing
Oops. Data and analysis helped them get their feet on the ground and save 225,000 CZK!

Moreover, with the initial study in hand, they could then overseas chinese in australia data present a modified idea to investors and become a potentially relevant business partner for them.


For several years, Beautiful, high-quality and exceptional. Our cooperation began with the question of how to increase the benefits of the website and online marketing for their business.

And the path to the answers once again led through an input study . It showed how differently we needed to guide the visitor through the client's website in order to achieve our goal. Thanks to user testing, comparison with the competition, and careful analysis of the website, we found that the barrier was a few small details that would have remained hidden to us without an input study. After all, you can't just invent some things off the shelf.



After the website was launched, the absolute number of inquiries decreased, but their relevance increased sharply . The client thus achieved his goal – he got a website and a campaign, thanks to which he increased specific orders for house construction. We managed to build an online marketing machine that used the funds invested in marketing to the maximum . We increased the client's business and saved him from investing in paths that would not lead to the goal.