How to sell on Google Ads? 6 foolproof tips!

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Good ads combined with well-structured landing pages generate sales, there’s no denying that. But how can you make Google Ads achieve the expected results?

This is a question that many entrepreneurs have, especially first-timers. That’s why we decided to create this post to help you!

Next, check out 6 tips on how to sell on Google Ads!

You can also watch this content in video format:


How does Google Ads work?
The platform offers different types of ads for a wide range of iceland telegram data marketing strategies. The main ways to promote your business on the platform are:

Research Network
This is Google's main ad format. Because it doesn't require any images or videos, it's the most practical and recommended option for those who are just starting out with Google Ads campaigns.

With the Search Network, when a user searches for keywords related to your business on Google, such as women's jewelry, your store's ad can appear in the featured area of ​​Google, usually in the top positions .

Display Network
This is the Google Ads ad format that uses visuals, such as images and videos.

It is a widely used way to generate brand recognition for your business , customer consideration of a product and also for remarketing — a strategy to convert customers who have already shown interest in your product/service.

Google Shopping
With this option, you can create campaigns to promote your e-commerce products, as well as increase traffic to your sales page.

In this type of campaign, the following information is displayed: product photo, title, price, store name and other relevant information. This tends to generate clicks from more qualified customers to your website.

Additionally, you can also advertise on YouTube Ads and local campaigns.

What is the structure of an ad on Google Ads?
Creating an ad is not rocket science. However, there are some points that deserve special attention. Learn more about each one below:

Title: this is what will actually advertise your product. It must have a maximum of 25 characters;
Visible URL: This is the URL that will appear in the ad. It must have a maximum of 35 characters;
Descriptive lines: use these lines to describe, in the case of an online store, the product you are selling. Each line must have a maximum of 35 characters;
Destination URL: This is the actual URL that will take you to your website. It has an unlimited number of characters.
READ ALSO:
How to create a Google Ads account? The complete tutorial!

What to sell on Google Ads?
Is Google Ads really beneficial for all niches?

If you have a local business, sell a service online, want to promote an event, or something like that: Google Ads is for you!

Unlike other advertising platforms, such as Instagram Ads, which works much more for those with visual content, Google Ads works well for different types of businesses , so it is possible to sell many things with it.

How to choose a product to advertise on Google Ads?
Just because Google Ads is a versatile platform that allows for different types of sales, that doesn't mean you should start advertising anything.