Motivate and offer solutions

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Write the way you speak. Understandably and personally. The user will feel good with you and will want to stay with you. You can start with a simple game: find any micro text on your website. Imagine that the user is standing opposite you and you want to say the same thing out loud to him. Would you say it the way it is written? If so, you have a point and let's move on. If not, just a little:

For example:

Let's go to the next page sounds more pleasant than Next.
What else do you choose? sounds better than Continue ordering.


Open the door to the customer and give them a good reason to overseas chinese in canada data come in. Explain at a glance why it is beneficial to buy from you or leave a contact. Most of us desire benefits and an easier life. Whoever gives us that, wins.

Try it like this:

Share this product with friends rewrite to Don't let your friends buy bad goods. Who wouldn't want to help their loved ones .
The page is unavailable, change it to Our connection was stuck somewhere, it will definitely be up and running in a moment! In the meantime, you can browse the hot news on our e-shop.


For example, this is how they collect emails at the Dobrovský bookstore:

Dobrov newsletter



3. Ask questions instead of giving instructions.

Before a customer goes through one ordering process in an e-shop, they receive approximately ten instructions. Order, fill in, enter, select... . It sounds logical and we are used to it. But it is all the more pleasant to shop where you don't feel like you are in the military.

Can you feel the difference?

How do you want the package delivered? instead Select shipping.
What else will make you happy? instead Go to the next item.
4. Be proactive

What could make a user leave the website? What might they not understand on their own and would make them abandon their order? Customers often get lost on the website in places they least expect. It pays to be proactive and answer their questions before they even think about them. You will save them the energy to think and they will reward you by staying on the website a little longer or ordering more. Simply because nothing will stop them on their way.