Types of emails that can be automated

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Considering the information, web traffic and data generated online that a company currently handles, it is essential to have automations that facilitate day-to-day management.

If you know exactly what phase of the buyer's canada mobile database journey your user is in, you can easily create a list of messages that will help them move forward in their conversion process. Normally, in this process there has to be a call to action so that the user lands on a landing page , and after interacting with it, they appear on a thank you page.

Therefore, a message for each conversion phase is key if you don't want users who don't meet your requirements (for example, they haven't filled out a form on a landing page) to receive the wrong message. That's why automation can be very useful to avoid wasting resources on leads that won't work.

In order to automatically send an email, a trigger element is usually required , either a time trigger for certain occasions or an action when a lead has performed a certain behavior, for example, by downloading content or subscribing to a form. Below is a list of the most commonly used ones:

Welcome emails : This is the best way to welcome potential customers. It is a unique message that is almost always the company's first contact with the customer.
Reminder emails : These are emails that work very well for those registered for a webinar or for people who have requested a downloadable product or an offer through a form, have received it, but have not opened it.
Thank you or confirmation emails : these are emails that are sent automatically, like autoresponders, when the user has downloaded content or requested information about something in particular. The same applies when, for example, they register for an online event and receive the details and links to attend in that email.
Emails with satisfaction surveys : Whether you ask your customers for their opinions annually or, after a period of time, you want to receive feedback on the product or service they have purchased.