Zen has become one of the most

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This combined approach to promoting horizontal videos helps achieve a viewing rate above 50%.

Conclusion
The social network VKontakte consistently holds second place in terms of time spent on the platform by users aged 25–54. Over the past couple of years, the platform has been significantly updated: “VK Clips”, “VK Video” have appeared, and the production studio Medium Quality has begun releasing exclusive shows. These innovations help reach audiences at different stages of the path to purchase.

To effectively use these opportunities, companies bulgaria telegram data should increase their focus on media planning and analysis of advertising campaigns. This will allow them to find optimal solutions taking into account the specifics of the business.In this article, Ingate Group experts will tell you how advertising works in Zen, what formats of advertising content exist, payment models, and how to evaluate the effectiveness of campaigns to promote a product or service.

In recent years, popular platforms for business promotion. 23.6% of the Russian population visit Zen daily.

With the help of product or native advertising, you can effectively convey information about your product or service to the target audience without overloading it with intrusive ads. Advertising in Zen is adjusted to the interests of users, which makes it as relevant and easy as possible.

The platform offers a variety of formats: from text posts and articles to videos. This allows for a flexible approach to marketing tasks and expanding the customer base.