Advertisers can send conversion events

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These can be web conversions, offline events tracked in CRM, and the like.

These features are becoming standard quite quickly, but they only work if privacy is respected.

Before setting them up, please note that:

You will need to work a little on advanced conversions and CAPI.
To properly capture and store data, a iran mobile database set field mapping is required.
A mistake that often occurs is preparing these functions too slowly, but also hasty setup regardless of errors and low compliance rates.

Meta reports an event match quality score based on the quality of customer information, from 0 to 10. If you have a score of 8 to 10, it's fine, from 7 and below it's a bad result that requires action.

In the case of Google, you can see the percentage of events with sufficient user data to detect any performance fluctuations.

5. Try server-side tracking
Third-party cookie tracking usually happens on the browser side, but there is also the option of tracking directly on the server side.

This is a method that uses first-party CDP data collection, or Google Tag Manager tracking using first-party cookies. It is more complex than third-party cookie tracking, and you must still adhere to your privacy policy.

You won't automatically get the same data from servers as you do from browsers. Decide what you want to track and make sure you have the right mechanisms in place. Your needs may change over time as new events or features are added.

When moving to server-side tracking, it is necessary for marketing, product, and sales teams to communicate as much as possible to continuously update the data model.