After lead scoring, what should you do?

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Therefore, you must choose the best alternative available to contribute to this task. This way, you will be able to develop your leads much more quickly.


Once you have the evaluations established by the lead score, they will help you guide your conversion efforts, directing offers and communications to the different customer profiles mapped in the score.

This data, in addition to providing you with an initial diagnosis of th russia phone number list situation in which your database is located, will help you understand the effectiveness of the techniques you are using and will use in the future. In other words, lead scoring offers you a thermometer that will help you understand the effectiveness of your actions and can even help you to improve them more and more.

Once you have the notes, you can divide your leads into four groups to work on them separately:

Interested and well-profiled leads : They are ready to be sent to the sales team.
Leads with a good profile, but not interested enough : Work on nurturing these leads before sending them to the sales team.
Leads who are very interested, but don't have a good profile : Don't waste a lot of energy on them.