You can include emojis on your pages, but should you really?

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Attention all SEO professionals: John Mueller has struck again.

This time, our favorite Google search advocate offered some wise words about the presence of emojis in web page titles, meta descriptions, and content itself.

He said if you want to use them, go ahead. Emojis won't hurt or help your SEO strategies .

Mueller revealed this update during the Google Search Central singapore phone number list SEO office-hours hangout on January 28. And while it's certainly relevant information, one question lingered in my head.


Below I will comment on two points that you should consider:

Yes, they're cute and fun. But since emojis won't do anything to help you rank higher in the SERPs, what's the point of using them?

As an SEO professional, you don't want to spend valuable hours optimizing pages for things that won't bring positive results.

Plus, SERPs are always changing. If Google simply decides to stop showing emojis in searches, all your great work with them can be replaced with weird code information or the classic blank square □.

On top of all that, Google's algorithm is already rewriting a significant amount of page titles simply because it thinks it can create better titles than you.