There is more than one way to level the playing field

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Of course, simply increasing your bids for important keywords is one way to potentially increase your ad rank, but it's not the only way.

Quality and relevance are of vital importance to Google , so a marketing expert who is a whiz at writing ads and planning campaigns has a real advantage over their competitors.

Do a good enough job of creating quality ads and optimizing them to perfection.switzerland phone number list That way, you can easily outperform less relevant ads that may be attached to higher bids.

Your quality score comes from a combination of relevance and good user experience for your ads.

Your ad position is determined by combining your quality score with your maximum bid per click.

8. You can seamlessly reconnect with previous website visitors
When you are in the process of finding the best solution for your problems, you may visit many different websites before deciding on the right option for you .

Your customers act the same way, and unless they have an exceptional memory, it's easy for them to forget where they saw something promising.

Google Ads has several features that make it easier for users to remember your best offers if they have already visited your site .