User-generated content and how to use it in emailing

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Are you wondering how to make emails a little more interesting for your customers? Then you should not miss UGC, or user-generated content. Customers usually enjoy it a lot, and it can also be a cost-effective form of promotion. So what exactly is UGC, how can you use it in your email marketing, and how can you get content from your customers?

What is UGC?
The abbreviation UGC comes from the combination User Generated Content. It is a term used in content marketing, which of course includes emailing. And what do you think of as user-generated content? It is content that is created for brands by customers and fans themselves.

The most commonly used content includes photos, blog posts, reviews, and videos. You know the one – you have a great new outfit that you want to show off, so you take a picture of yourself in it and post it on ios database your social media profiles . You receive a new product that you are really excited about, so you film and post an unboxing video. Both of these are examples of UGC.

Companies have been using content generated in this way for quite some time, especially on social networks. However, it can also be very useful for emailing campaigns.

What are the types of UGC?
There are two main types of UGC: organic and paid. Organic content is created directly by your customers. It's free and the most authentic content you can get. On the other hand, it may not always be of sufficient quality and representation. Paid content is provided by UGC creators. Although for a fee, you can count on a high-quality result tailored to your brand.

If you want to read more about UGC creators and UGC in general, check out the article What is UGC and how to incorporate it into your marketing . You will learn, among other things, what the difference is between a UGC creator and an influencer .