Redemption rate: what it is and how to calculate it in your telemarketing campaign

[najmulislam]

Every marketing campaign requires setting objectives to determine whether it has been successful or not . Exactly the same thing happens in telemarketing, and that is why today we will explain what the redemption rate is and why you should calculate it in your actions.

Telemarketing campaigns are aimed at attracting customers or selling products, among many other things. That is why knowing the degree of success is very important, whether it is to change the time slot, the average age of the customer or the geographical area. In order to find out how successful the campaign has been, we must calculate the redemption rate . It is nothing more than a simple formula to find out the success of our campaign.

The first definition of redemption doesn’t do much justice to the venezuela telegram data we use in marketing, since in addition to “redemption action” it can also mean “ resource ”. If you are just starting out in marketing, you may already know where the redemption rate or index is going . It is not just a rate to know when to stop acting, which is also true, but rather a help to know the direct success of your campaign and implement the necessary changes if it is not working.

When should I calculate the redemption rate?
To calculate this rate and know if your action has been successful, you must first set the objective you want to achieve with this campaign . Of course, this must be true to logic and the number of potential clients you contact. Making 100 calls and hoping to make a client in 95 of them is not a very logical rate, although you will also have to take into account the attractiveness of your product or service. You will not achieve the same redemption rate by offering a new and attractive product as by offering something that has been on the market for years.

So, you need to set a goal that you consider successful and start the campaign from there. You also need to decide what things are considered successful , because if you are selling a product and you only count generating income from the call as a success, you may need to consider that good customer acceptance is also a positive thing.

How is the redemption index calculated?
Calculating the success of our campaign is really simple when we apply the redemption rate formula. It is applied in the following way: number of successful cases divided by the number of clients you have contacted . The result will be data that will help you compare the different campaigns you carry out in an extremely simple way.

Remember that the redemption rate is very simple to apply, but the difficulty lies in deciding which cases are successful and which are not , since an overly ambitious goal could result in a bad result and the end of a successful campaign.