Formal wear is just so stuffy and uncomfortable. We’ve all had this thought while donning a scratchy blazer or stiff dress pants. But these three Danish childhood friends from Denmark, Christian Aachmann, Kasper Ulrich, and Christoffer Bak, decided to do something about it. The trio thought wouldn’t it be great to make classic menswear that felt as good as sportswear? With no fashion or business experiences Christian, Kasper, and Christoffer faced serious pushback from their family and friends. However, the trio persisted and launched Shaping New Tomorrow in 2015.
Since then Shaping New Tomorrow has opened multiple physical stores, expanded its team to over 100 employees, and was named “the best algeria mobile database brand in Denmark” for 2021. In this episode of Shopify Masters, we chat with Christian and Kasper on how they turned an idea into an 8-figure business.
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Show Notes
Store: Shaping New Tomorrow
Social Profiles: Facebook, Twitter, Instagram, Youtube
Finding a partner with expertise and willingness to invest in new ideas
Shuang: So you had this great concept of making classic menswear more comfortable and more versatile. How did you even begin to find textile makers or find the right partners to bring your ideas to life?
Kasper: In the beginning, we started our search on the internet, testing suppliers. We reached the conclusion that Portugal has amazing suppliers that have been innovating fabrics for a long period of time. So we made a shortlist of manufacturers in Portugal, called as many as possible, and set up a lot of meetings down there.