In one of the most widely covered influencer marketing case studies, NCSolutions logged an astounding 11x return on investment in direct sales from a campaign featuring White Wave Foods.
Hundreds of smaller brands have reported similar numbers. In fact, many of these brands credit influencer marketing with elevating their business out of their startup phase and into rapid expansion.
How do these brands achieve such high returns with their influencer marketing?
All these brands have a unique ability to nurture quality relationships with their influencers, resulting in long-term influencer partnerships.
Qualities of successful influencer-brand partnerships
The relationship between belgium mobile database a brand and its creators is a business partnership.
That said, influencers leverage their personal lives into a public name on social media. Being vulnerable as a full-time job is difficult, and influencers are among the most creative professionals you will ever find.
The best influencer marketing programs treat their creator relationships with great care. Whether you’re currently working with influencers or just starting to look into a partnership, it’s important to know what a positive influencer-brand relationship looks like. Keep these three characteristics in mind, and strive to put them at the center of your partnership.
1. Collaboration
Consumers will quickly write off brands with partnerships that seem fake or one-sided. Telling a creator exactly what to post or share about your product can often be too sales-y and disingenuous. One of the major benefits of partnering with an influencer is gaining their expertise in what your target market likes. Trust in their abilities, and together, you can collaborate to create content that reflects your ideals and engages your target audience.