Because sure, authenticity and empathy are great, but here we are getting to the point where machines can write for you. Hold on tight, because I'm about to give you two pieces of news. One bad and one good. Let's start with the bad news: machines can already write for you. And no, I'm not referring to Google, but to some beautiful paid software already available on the market. AI-based tools like Jarvis' PAS and can automatically reproduce some of the most well-known copywriting patterns (for example AIDA or the Problem/Agitate/Solution pattern).
And, honestly, they do it pretty well! For example, they greece telegram data allow you to select the tone of voice, to try out different frameworks... You can get an idea of how accurate this tool is by taking a tour on Youtube, or by going to recover one of my latest live in the Scrittura Visibile Facebook Group. Now, if you haven't had a heart attack yet, here's the good news. If you're a copywriter, you can see these tools as an enemy... or as a precious ally.
Why not use these tools to write with less effort and optimize production times? You could let the machines do the dirty work and focus on what really produces value: Analysis and initial reasoning Care for language and the use of metaphors Storytelling and narrative context In my opinion, therefore, what you need to do is work even more on the gap, on the particularity that makes your writing (the writing of a human) better than that of a machine.