What is the search volume?

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Search volume provides a guide to how many times a keyword is searched per month. These volumes are not exact and results vary from tool to tool.

If you've done your homework and found answers to the first and/or second questions, but you've found that your keywords are returning zero search volume, you should write content.

You know it will help your audience, so why not write it?

Even if the content doesn't rank high in the SERPs, you georgia phone number data have text that can complement other marketing activities, such as emails, social media, or even content that sellers can send out to potential buyers.

Additionally, you may be surprised by low-frequency keywords.

The usefulness values ​​of any search term will be revealed to you by tracking tools like Google Search Console (GSC) . You can filter by page here and see how many clicks and impressions your content received. Scroll down to find all the queries that showed up your content. This strategy is also ideal for identifying customer needs. Drilling into the data and seeing what people are searching for “in the real world” will give you better insight.

Question 4: How competitive is the keyword?
Keyword tools offer metrics that evaluate how difficult a keyword is to rank for. Generally, their data is based on how many backlinks the articles being ranked have - many backlinks to a page equals a higher difficulty score .

The problem is that backlinks are just one factor in a very complex algorithm.

The general rule is that generic keywords (keywords with one or two words) will rank worse than longer-tail keywords (4+ words).