Social media marketing supports wow-worthy customer experiences

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More consumer-brand interactions are going digital, creating a massive opportunity for businesses looking to make an impression with their target audiences. One-on-one interactions now take place on a public stage, and their impacts are one-to-many.

73% of social users agree that if a brand doesn't respond to them, they'll buy from a competitor
That’s why it’s so important for brands to create social media customer care strategies that support proactive and reactive community engagement. Even something as simple as responding to a customer’s inquiry makes a big difference: 73% of social users agree that if a brand doesn’t respond to them, they’ll buy from a competitor.

Timely, personalized responses are key to social media success. Respondents paraguay mobile database in the 2025 Sprout Social Index say companies should make personalized customer service their top social media priority. Engaging directly with consumers on social media gives you endless chances to surprise and delight your audience. When you exceed their expectations, you reap the benefits of their loyalty.

8. Social media marketing generates leads and revenue
Social media networks have evolved to do more than spark conversations—they drive culture. Consumers are using Facebook (39%), TikTok (36%) and Instagram (29%) to make purchases. Broken down into age groups, TikTok emerges as the front runner: 54% of Gen Z and 47% of Millennials have bought something through TikTok. About one-third of all consumers anticipate making more purchases from social networks in 2025, a number that rises to nearly half among Gen Z audiences.