This happens because the campaign follows the evolution of the market, society, technology and mainly consumer behavior, with which it must connect. We are currently in phase four, called marketing. So we've got the marketing, and then you know what they do. However, don't think that one phase replaces the other.
There are still companies that are living in the previous stage because new zealand whatsapp data they did not respond to the changes. But kotler makes it clear that those who know how to adapt to each moment have a greater chance of success in the market, okay? So, follow the evolution now and think about which stage your company is at.
In marketing, businesses focus on their production and products. . When we look at the first stage development scenario, we can see why this happens. We're talking about the first steps of marketing, when there weren't that many products on the market, there weren't that many competing companies, and consumer attitudes toward advertising were immature.