Research your competitors' keywords

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See what keywords your competitors are targeting. This can give you useful information about what is popular and what attracts your target audience. You don’t have to just focus on the same keywords, but you can get inspiration for your own strategies. SEO tools like Ahrefs or Semrush will give you insight into potential search volume, traffic, and search intent.

Competitive keyword research has two main benefits:

You will eventually appear in the SERP italy phone number data where they are, so you can get some of that traffic.
You can prove EEAT to Google. By targeting the same keywords (and more specifically, content) as your competitors, you can prove to Google that your site is at least as valuable as theirs.
Just because your competitor is ranking high doesn't necessarily mean you should be ranking there too. Use the prioritization tips below to determine what to use on your website.

Customer survey
There’s nothing better than finding keywords than talking to the people you want on your site the most. Talk to your customers and potential buyers. Or talk to your sales and customer support managers. If you understand your customers’ problems and the words or phrases that buyers use to find you, you’ll know what words they’re also typing into Google.

Paid ads
PPC ad data is a treasure trove of information for SEO. If your website is running ads, it’s essential to get a list of converting keywords. If a keyword converts for PPC ads , it’s likely to convert for SEO as well.