Australian-based Genkstasy, for example, doesn’t aim to compete with every other street apparel brand. All of their offerings are gender-neutral, serving a specific group of fashion-forward consumers who don’t want to be limited by traditional gender norms.
8. Develop an employee advocacy program
Word of mouth remains one of the most powerful marketing tools around. People singapore mobile database place high value on the opinions of those they know and trust.
Employee advocacy programs tap into your colleague’s networks by supplying them with organic content to post on their profiles.
Employee advocacy programs increase brand reach, drive more qualified leads and improve brand awareness. You can craft basic messages you’d like employees to share on their networks and leave room for them to customize when sharing.
Bringing in internal team members as advocates adds authenticity to your social campaigns. This approach can give organic social content a boost without paying for promotion while giving extra love to priority posts.