Shifts in search engine popularity

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While the sites listed above are still very popular, search activity has shifted recently. The past twelve months in particular have created new opportunities for businesses to leverage other search engines to access the market.

Latest search engine market shares
China
In China, Baidu's search dominance has been japan phone number data declining over the past few quarters, falling from 76% in June 2022 to just 49% in March 2023.

Baidu is still going strong, with over 64.39% share of mobile search. This is largely due to how well it is integrated into the mobile phone infrastructure, through its numerous services and apps.

Sogou and Bing have cannibalized Baidu's share of the desktop search market. Bing's share of desktop search in China has grown in recent months. And since the deployment of new AI features, it has grown by 28%.

Our B2B clients have even seen a measurable increase in searches and traffic from China via Bing in the last few months, which of course has logically increased efforts to maximize Bing's reach.

Western businesses should also take advantage of this opportunity to expand their reach in China with Bing. Unlike the issues accessing Baidu Webmaster Tools, you can easily track issues in the English interface of Bing Webmaster Tools and submit Sitemaps.